All Hail: Negash
“Coming from the Bottom Up”
Stemming from Detroit, Negash creates apparel for the black queens and kings that we are. Avery Norris shared with Blackpreneur that Negash started out as a school project. From research, Avery’s brother and CEO and Founder, Rocklin, found that nigga goes back to Ethiopia, pronouncing Naget, which means emperor. Doing further research, it was found that Negash is an Ethiopian village, and it also means “He who is bound to be King, he is next in line for the throne.” Negash developed like a royal butterfly, not originally being a clothing line. It was the name that they went by, which developed into a logo, and grew into a sneaker line. This beautiful butterfly transitioned in three years, starting 2007, fully developing in 2010, and continuing to grow.
Being born in Detroit, Negash strives to provide the correct clothing fit for us, while incorporating the Egyptian culture. Negash explains on their website, that the “ancient ancestral royal blood still runs through our veins.” So, why not dress like it? Negash started off with footwear, allowing them to create the stomping ground and space for more projects, like their signature jeans and belts, advertising their own designs. Of course these royalty originals swept Detroit away, but what makes their success more exciting, is their fan base worldwide. They provide style for the U.S and internationally.
This caterpillar grew into a butterfly because Negash “dared to dream bigger.” Avery explained that we have all the economic power, but if we do not use it correctly, we become last.
Besides contributing fashion to the community, Negash contributes ethical actions. With an increase of violence, Avery wants to make sure that he is not a “keyboard revolutionary,” staying active in the community, protesting, and representing Detroit correctly. Negash act as royalty in all aspects, from fashion to helping humanity.You can also dress as the queens and kings that you are by purchasing from their website at: www.Negash83.com. Follow them on twitter: Negash and like them on Facebook.
